The Ask: Promote a throwback infused Black Eyed Peas album with old school tone and a new age edge via both modern and traditional paid media.
We utilized Spotify's new (at the time) feature as if to have BIP personally DM their listeners as friends, promoting them to pre-save the out coming record.
OOH nostalgia inspired art and copy hosted QR codes that would lead prospective listeners to pre-save the record via cryptic, anticipatory copy.
OOH QR codes take the viewer to an intriguing web page promoting a pre-save
Using Spotify's new collaborative DM feature, the artist reaches out to those who have presaved the album directly, as if they were a friend.
Me: CW
Raquel Acevedo: AD
