Golf is a game of tempo, and for many, such as Fred Couples and golf centric fashion label, Malbon, swag. I called upon the only other man that could match their collective level of steeze and tempo and created a line of fashion-forward swag inspired by James Brown as a tour caddie.
Experiential Media: Swing Fits is a Malbon Golf activation that matches golfers to curated apparel fits based on how they swing and approach the game. At tournaments and golf events, players step into a simulator where their swing is analyzed and assigned a personality archetype like “Tempo Tom” or “Stable Sam,” unlocking exclusive access to styles tailored to their swing identity.
The experience is guided by Caddie Brown — a fictional, James Brown inspired old-school caddie figure who “reads” golfers through their swings and styles them accordingly, turning swing analysis into cultural commentary instead of performance coaching.
Writer/Prod/Editor/Art Director/Strategist/Idiot: Me
