To gamify an environmental effort may seem simple. To do so in a way that people will actually engage with, however, posed a unique creative challenge.
We had an idea to tackle both fitness and litter pickup at once, and make a race to a cleaner tomorrow.
When users pick up trash, they photograph it via an app activated camera, the app pinpoints the users location and tracks time and distance traveled to throw it away, then placing the user on the Strava Litterboard
Me: CW/CD/Strategy
Valerie Seminario: AD
Saige Zervos: Editor
